In the latest episode of Rockend Rockstars, we ask Robyn the key strategies she has implemented to improve revenue and how she and her team have overcome the challenges that came with the merging multiple offices.
Robyn also shares how she stays on top of technology and the fast-moving property management industry to remain competitive.
Watch the complete interview below for her insights.
Robyn Gleeson has over 20 years of experience and knowledge in real estate, marking her as a “survivor” in the industry. She leads a team of 36 people and helps them grow with a passion for property management and human resources.
Under her management, the team has been awarded several national awards over the years, including “Elite Status” for the property management team 7 years in a row.
Having recently acquired several offices, Robyn has had to create a consistent fee structure across all her offices, and as part of that change, one of the things her team is doing is incentivising ancillary fees. In a market where management fees are being squeezed and customers are demanding more, ancillary fees are a great way to work around the margins.
Discounting isn’t always bad
Robyn and her team have had success offering the first 3 months management fee free. Her team use it to “ignite a fire” when things get a bit slower in winter. She hasn’t found that the sorts of landlords who are attracted to these offers are fee chasers – after all they still haven’t discounted their overall fee. It is just enough to spur investors to make the change if they were already unhappy, or to help new investors make a decision.
The role of technology
Robyn and her 40 property management staff are in the process of adopting cloud-based property management software, Property Tree. She is looking forward to this change helping her unify the multiple offices in her network and allow her staff to work from any office – or even from home.
*Rockend Rockstars is a video series in partnership with Property TV. As part of the series, property commentator Kevin Turner talks to some rockstars of the property management industry about their business, tips, and personal stories.
Watch more Rockend Rockstars episodes: Emily Sim, Head of Property Management, Ray White Corporate. Tamsin Wilson, Head of Property Management. Belle Property Parramatta. Rosa Zocalli, Business Owner, Harcourts Vision, Hannah Carney, Office Manager, Schwarz Freshwater