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Inside Business | 3 min read

Introducing the Rockend Property Assistant

Published by:

The Rockend Team


Running a property management agency has never been more challenging business, with the industry experiencing increasing downward pressures on fees, as outlined in a 2017 Macquarie Bank research project (Macquarie Real Estate Benchmarking Report 2017).

Outsourcing in property

A 2018 industry-wide survey conducted by real estate software provider Rockend on the perceptions of outsourcing in the Australian Property Management Industry found that 50% of respondents saw outsourcing as an opportunity. For agencies with more than 1,500 properties in their portfolio, this statistic grew to 65%. 

 As Property Management agencies explore new ways of becoming more efficient, many Property Managers tend to experience huge changes to the expectations of their roles. The average Property Manager looks after just over 100 properties full-time, with this number trending upwards (BusinessDEPOT PM Leadership Summit 2018).

Industry-first partnership

Outsourcing has quickly become one of the best ways to help free up Property Managers to focus on growing their rent roll. This is especially relevant when it comes to simple, repeatable administration tasks that agencies must perform, and can create even more efficiencies when agencies use cloud-based software, that can be accessed anywhere, anytime.

“With Rockend Property Assistant, our customers can be confident that their business is benefiting from two leading providers in their own industry. Joining forces with Beepo helps our customers take advantage of the outsourcing trend quickly, with proven and established processes, and trained and accredited staff.”

“Our focus has always been about automating the mundane property management tasks, so that our customers can get some time back to spend on what matters to them the most.

“Via this industry-first partnership, our customers can now have simple, repetitive tasks managed by a Philippine-based Rockend Property Assistant who is trained and accredited in Rest Professional or Property Tree software.  

“Partnering with Beepo was an obvious choice for us. They have an established and respected real estate outsourcing business, which we have been experiencing first-hand over the last 12 months for some of our internal operational tasks. 

“We adapted our extensive training and certification programs to upskill Beepo staff on Rockend software to ensure our customers’ expectations were being met as they look to expand their team with outsourced staff” says Maple-Brown.

Benefits of outsourcing

Aimee Engelmann, CEO of Beepo, said the aim of this service is to help agencies deliver efficiencies to scale and grow with minimal risk.

“While it’s true that the outsourcing industry has had its challenges, especially around quality and training, the new reality is quite different. Combining technology and stringent processes with top-notch training and accreditation delivers quality from the outset.

“This means that all offshore team members can hit the ground running, managing processes the most effective way on Rockend software. Plus, the Rockend Property Assistant service has been designed to provide access to a trained and accredited Beepo team member even if staff are sick or on leave. This minimises risk and ensures consistency of output for agencies”.

Saving money on overheads is also a huge benefit. A Property Management department considered as extremely profitable would be running their cost of wages at 37% compared with most, running at 50%. Beepo customers have reduced their cost of labour to as low as 25% in some instances, through the use of outsourcing combined with cloud technology - without experiencing any negative impact on service.

“Our case studies show that customers can save up to $84,000 per position per year by outsourcing basic administration tasks. That money can then be invested directly back into their business,” Ms Engelmann said.

Cost savings aside, she stresses that business owners are looking to deliver greater efficiencies within their agencies, rather than removing work from local staff members. “It’s important that Australian Property Managers think of their Rockend Property Assistant as an extension of the team, taking on repeatable tasks, thus giving them the freedom to focus on growing their rent roll and spending more time building relationships”. 

About Rockend Property Assistant

A Rockend Property Assistant is a Philippines-based, qualified staff member who is accredited on Rockend software - Rest Professional and Property Tree. The Rockend Property Assistants are skilled across nine fundamental areas of property management by Beepo. In addition, they undergo five weeks of software training on Rockend products and must achieve a 100% pass rate at the Rockend exam before receiving their official Rockend accreditation.

About Rockend and Beepo

Rockend are the leaders in property management and strata management software solutions across Australia and New Zealand. Learn more at

Beepo are Australia’s premier outsourcing specialists for Real Estate businesses focused on growth.  Learn more at

For more information / media contact: 
Aimee Engelmann  or 0407 332 906.
Catherine Vissiere or 0416 190 456

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about our property assistant?

With the Rockend Property Assistant, you can bring on new clients quickly and scale the team as needed, without worrying about overheads, office space or IT. 


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