It was during the mining slump of 2014 when Kristy and Vaughan Copping started the award-winning Perth Property Management (PPM). Not exactly the best time to begin a business, but the husband and wife team rose up to the challenge. They knew that they had to deliver more than the traditional property management to set themselves apart from the rest.
Focus on Customer Service
With her experience in property management, Kristy saw the flaw in the traditional system: property managers are chained to their desks, performing mundane tasks instead of engaging with clients. The ‘personal touch’ was missing, and they decided to create it for their customers.
This vision was a deciding factor for the couple when it came to finding the right technology and people to help them run their business.
Values vs Skills
“Skills you can teach, values you cannot,” according to Vaughan.
This philosophy served as their guide in their hiring strategy. They hired staff experienced in customer service rather than property management, knowing that they would choose a property management solution that would be easy to learn and work on even for novice property managers.
With Property Tree’s easy-to-use interface, PPM found a solution that helps their property managers work efficiently.
The convenience of the cloud
Developed with convenience and accessibility in mind, Property Tree’s cloud-based system not only enables property managers to work anywhere, it also gives them the opportunity time to nurture customer relationships— a scenario in line with PPM’s business philosophy. "Having Property Tree as a cloud-based system gave me and my staff time to go out and meet clients. We got to network and build those relationships that traditional property management companies don't do because they are behind their desk all the time," says Kristy.
Growing the business with Property Tree
"As we grew, Property Tree grew with us," says Vaughan. Designed with property management agencies' ever-changing business needs, Property Tree's regular automatic updates ensures that users always have a great experience. "As Property Tree continues to develop new features, we are able to introduce them to our clients and our clients are able to benefit from it."
Property Tree has been integral in making PPM the business it is today according to Kristy and Vaughan, allowing them and their staff to save time and provide excellent customer service through automation and cloud-based technology. “Without Property Tree we would not have been able to build this business,” says Kristy.