What does it mean to be a leader in the real estate industry? Does it mean that you are the smartest person in the room? The one among the team with the most grey hairs? While those two could be true, being a successful leader in the 21st century no longer just apply among those who should know it all nor to those who are perpetually stressed or have been in the industry longer than anyone else.
Things have certainly changed, and today’s digital revolution calls for a new breed of leaders. Indeed, a strong leadership can be the difference between a thriving and successful real estate business, and one that suffers under the pressures of disruptive change.
So, what does it take to be a successful leader in this digital age? Stephen Scheeler, former Managing Director of Facebook’s Australian and New Zealand business, boils it down to eight key attributes.
The most effective leaders dare to dream. When it comes to business, your agency’s vision is its bedrock. It’s the solid thing your team can count on, no matter how much technology, products or services shift and change.
Strong leaders are humble. All too often a lack of humility can manifest itself as arrogance or hubris. You can’t be an effective leader if you feel you’re better than your subordinates.
To truly be a successful leader, you need to turn on your curiosity. The key is to never stop seeking out opportunities to learn.
Transparent leaders have no hidden agenda. Their mantra of transparency permeates their being in every situation. First and foremost, they’re truthful with themselves and don’t use whatever shade of truth that works best at the time. Rather, they adhere always to only one shade of truth: the most accurate and complete truth to the best of their knowledge.
Adapting to change is a leadership imperative. The formula that got you to where you are today likely won’t be enough to take you to the next level. As a leader, you need to be flexible and adaptable, steering and responding to change, as well as helping others face it and adapt. But mere adaptability is not enough. Leaders need to adapt quickly and proactively if they want to stay ahead.
6. Data dexterity
Effective leaders in today’s market need to use the technology and data available to them to make smarter, more strategic decisions. After all, if you aren’t using today’s data, it will be even more difficult to adapt to tomorrow’s.
7. Customer obsession
Leaders need to be obsessed with finding the absolute best technology, products and services to keep their customers happy and engaged. When it comes to your customers, you need to be hungry for change – not afraid of it.
Too many businesses today move too slowly. As a leader, you need to think about time as a scarce resource that you need to measure, conserve, enrich and optimise.
With the digital disruption instigating change at a rapid pace in the real estate industry, developing these key attributes means you can take advantage of all the opportunities it has to offer and not be afraid of what the future brings.