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Inside Business | 3 min read

3 ways technology helps agents create great customer experiences

Alister Maple-Brown

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Alister Maple-Brown

While it can’t magically give you more time, the right technology can help you do more and provide your customers with a valuable and personalised experience. This is true for any industry, but more so to service-oriented industries like real estate.

With the rise of Property Technology or Proptech, the real estate industry is rife with innovations and tools that promises the moon and stars to many businesses, but there’s no point in simply using technology for technology’s sake. The value of implementing the right technology lies in its ability to save everyone time, over and over again. And by saving time, you can confidently give your customers outstanding services - earning your business stripes that grows your business.

Here are three ways the right real estate tools can help you get more out of each day and earn kudos from your customers.

1. Automating personalised communications

No one wants to feel like they’re just another faceless person in a crowd – and that includes your customers. Gone are the days when a letter or email addressed to ‘Dear Sir’ or ‘Dear Madam’ will cut it. We expect to see our name (spelt correctly!) along with a personalised message.

While providing a personal touch may seem time-consuming, it doesn’t have to be. Thanks to the amount of data that is generated every day by digital processes and social media, you can develop insights into individual customer interests and needs – and, using this data, you can generate a personalised communication experience in a bulk, automated way.

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2. Controlling the online experience


We’ve been conditioned by the online tools we use to expect a certain amount of control in our everyday lives. Consider social media. When we set up our profiles, we select our preferences – the types of posts you want to see, the kind of alerts you want to receive and who you want to connect with. It’s all about ‘you’. It should be no different when it comes to business.

The right technology can ensure your customers have access to the information they’re after whenever they need it. From online knowledge bases and training videos to self-serve preferences and owner portals, the options are endless. And every time a client uses one of these services, it saves you time because they’re not dialling your number or filling your inbox.

3. Maximising every minute

These days we’re always ‘on’. Doesn't matter if you're out of the office, or if your agency is out of business hours, with the right technology solutions at your fingertips, you can get the job done. For agents, on-the-spot access to the information and data you need, no matter where you are has become important. You can’t afford to be chained to a desk, you need to be out there growing your business and creating stronger connections with your customers. That’s why it’s essential for your business to implement cloud-based technology tools.

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If you’re out and about and a customer asks a question, you can’t wait until you’re back in the office to provide the answer. You should be able to pick up your mobile device and have everything at your fingertips. No downtime. No time wasted.

In conclusion

Think of technology as the Robin to your Batman. It’s important, but on its own it can’t do everything. Why? Because real estate is a people business.

Real estate has been and always will be about relationships. Property managers are dealing with what is often their customers’ biggest investments. While technology can help facilitate a transaction, it will never be able to completely replace people.

So by letting technology do what technology does best – which is a lot of the more routine and mundane tasks – you can get back to building stronger relationships with your clients.

Looking for the right solution to make property management easier for you and your team? Try Property Tree, Australia's leading cloud based property management software. Book a free demo today to see the Rockend difference.

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